notred | Official Store

It isn’t just about not being not red.
It's also about being not not red.

- A wise man

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Be the first to enter the First Edition pre-sale, receive exclusive updates, and access limited drops before anyone else can.

// FAQ

notred is a fashion and lifestyle brand built around limited releases, deliberate design, and a very clear point of view.
We don’t focus on trends or seasonal collections. Instead, we create small, intentional drops and release them selectively to our community.
notred doesn't want to solely sell you a product, but make you part of a great community, give you a great time and let you have a great experience with us.

The first products will be available during our First Edition pre-sale. The Pre-Sale starts on 14th March 2026.
More details will first be shared for RED LIST subscribers of the newsletter and later also publicly on our social media.

Access to the First Edition Pre-Sale will be given exclusively through our RED LIST newsletter on March 14th.
Additionally subscribers will receive early information, access details, and updates before anything goes live.
On March 16th the First Edition Pre-Sale goes public. Since we have a very limited stock, all items could've been sold-out by then.

Pre-Sale means you order before production begins. This allows us to keep quantities limited, avoid overproduction, and focus on the pure quality of the product.
Delivery times and all details will be clearly communicated before you place any order, and you have the option to opt-out when there are any problems.

notred will start with a small selection of carefully designed essentials. Our First Edition will therefore start with only 3 clothing items. In the near future we aim to provide even more items, products and experiences for the community.
Each piece is created to stand on its own, but also work together with the collection in it's entirety. They will only be available in limited quantities. We don’t release constant new items, and most of the items are sold exclusively for one-time.